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Rozdílné preference čokolád na trzích střední Evropy
Bureš, Michal
Diploma thesis is dealing with different preferences on the market of chocolate within central Europe. It i salso dealing with different composition of the same brands of chocolate products owned by multinational companies on the Czech, Austrian, Slovak, Polish and German market. To meet this goal it is necessary to evaluate and compare primary data from survey, blind consumer tests, sensory difference test, similarity test and comparison prices, packaging and composition of chocolate products. To determine the motivations and preferences of consumers were also used in-depth interviews.
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Recommendations for marketing of Azerbaijani wine in Azerbaijan
Ahmadova, Laman
The main objective of this thesis is to define recommendations for Azerbaija-ni wine market. The primary data was collected via online questionnaire survey in Azerbaijan (n = 279), in-depth interviews (n = 5) and author’s own experience. Quantitative data were processed in IBM SPSS statistics software. The results show the effectiveness of state programs on the development of wine production and increasing of consumption of Azerbaijani wines.
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Willingness to pay for green electricity
Novák, Jan ; Ščasný, Milan (advisor) ; Gutiérrez Chvalkovská, Jana (referee)
We estimate the willingness to pay for electricity generated from renewable energy in the Czech Republic. Discrete choice experiment is used to elicit preferences for various attributes of renewable electricity support scheme (PM emission, GHG emission, size of RE power plant, revenue distribution, and costs). Original survey is carried with 404 respondents living in two regions - Ustecky (polluted area) and Southern Bohemia (cleaner area). We find that respondents prefer decentralized renewable electricity sources over centralized, local air quality improvements over reduction in greenhouse gas emissions. Estimated marginal willingness to pay for 1% reduction in emission of particulate matter equals to 49 CZK, respectively 3.7 % of average monthly electricity bill. In total, WTP for green electricity is larger than current compulsory contributions to renewable energy support scheme. Powered by TCPDF (www.tcpdf.org)
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Životní úroveň britských a španělských spotřebitelů
Gašperčíková, Denisa
Bachelor`s thesis deals with the issue of measuring living standards using the indicators that depict it`s material side, mainly GDP. It uses indicators of material living standards and alternative indicators of living standards. Secondly it deals with participation of the English and the Spanish in tourism. Required data were obtained from secondary sources. The questionnaire survey was made to bring subjective views of each country`s citizens on their living standards, focusing on factors that affect the choice of vacation. Secondary and primary data are put into context with each other and complemented with recommendations for subjects doing business in tourism.
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